Project Information
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Josefin H. Smith
AI Virtual Agent
25 January, 2023
58 Danc Street, USA
AI-Enabled Digital Marketing Success for Rhymes For Times - Woo Commerce
Rhymes For Times is an innovative e-commerce platform that offers personalised poetry services and unique gift items curated by the renowned poet, Mr. Clive Saffron. The brand sought to establish a strong digital presence, enhance visibility, and boost sales across multiple platforms. DigiSparc collaborated with Rhymes For Times to implement an AI-powered, data-driven marketing strategy that successfully increased audience engagement and sales conversions.
The Challenge Of Project
- Limited Digital Presence: The brand needed a comprehensive online marketing strategy to drive awareness and conversions.
- Diverse Sales Channels: Managing an effective presence across Google Merchant Centre, Etsy, and the e-commerce website.
- Highly Niche Market: Personalised poetry and bespoke gifts require a unique approach to connect with the right audience.
- Multi-Platform Content Management: Establishing a strong presence on YouTube, Instagram, TikTok, Facebook, and launching a Spotify podcast.
- Product Launch & Book Promotion: Effectively marketing the poetry services, book launch, and gift showroom.
DigiSparc's AI-Driven Approach
AI-Enabled Digital Marketing & Google Ads
- Designed highly targeted Google Ads campaigns using AI-driven audience segmentation.
- Implemented Google Shopping Ads & Search Ads optimised for Rhymes For Times’ products.
- Set up Google Merchant Centre to list and manage products effectively.
SEO & E-Commerce Optimisation
- Conducted extensive keyword research and implemented AI-based SEO enhancements to improve organic reach.
- Optimised product listings for Google Merchant Centre and Etsy, enhancing discoverability.
- Structured content marketing strategies, including blog posts and web content enhancements.
Social Media & Video Marketing
- Developed a content strategy across Instagram, Facebook, and TikTok to drive engagement.
- Created engaging video content and managed their YouTube Channel.
- Used AI-powered analytics to track performance and refine strategies in real-time.
Podcast Launch on Spotify
- Successfully launched Rhymes For Times’ podcast featuring Mr. Clive Saffron.
- Managed promotional campaigns to increase listenership and brand awareness.
Results & Impact
✅ 300% Increase in Online Traffic – Significant website visitors and product visibility growth.
✅ Enhanced Brand Awareness – Engaging social media campaigns led to a 200% boost in audience interactions.
✅ Successful Product & Book Launch – Increased online and in-store sales, establishing Rhymes For Times as a recognised brand.
✅ Optimised Ad Performance – AI-powered campaigns delivered higher conversion rates at reduced costs.
✅ Podcast Engagement Growth – Strong response to the launch on Spotify, adding a new revenue and marketing channel.
Key Takeaways
DigiSparc’s AI-enabled digital marketing strategy transformed Rhymes For Times into a high-performing e-commerce brand. Through our expertise in multi-platform digital marketing, AI-driven ad optimisation, and strategic content creation, we successfully established Rhymes For Times as a leading personalised poetry brand.
Our AI-powered approach ensures businesses gain a competitive edge in the digital landscape. If you’re looking for a trusted partner to elevate your brand’s online presence, DigiSparc is here to help.