Project Information
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VET Provider
Digital Marketing
25 MARCH, 2022
Australia,Phillipines
Expanding Education Horizons
In an era where quality education is essential and global reach is invaluable, DigiSparc proudly partnered with Australian Vocational Education Trainers (VET providers) AHMI and AHHI to help expand their student base across Australia, the Philippines, Nepal, and Bangladesh. Tasked with attracting a diverse student demographic for premium vocational courses, DigiSparc launched a robust international digital marketing campaign tailored to each unique market.
To drive engagement and build brand awareness, DigiSparc leveraged major social media channels including Facebook, Instagram, and TikTok, creating engaging content that resonated with prospective students. The team organized and conducted targeted webinars, creating interactive platforms for students to learn about available courses, program benefits, and career outcomes.
Through a mix of strategic social media campaigns, valuable informational sessions, and consistent brand messaging, DigiSparc successfully enhanced the VET providers’ brand visibility and drove significant student enrollments. This collaborative effort stands as a testament to DigiSparc’s expertise in international digital marketing and its ability to make education accessible to students worldwide.
The Project
DigiSparc excels in crafting targeted, multi-channel digital marketing strategies that drive engagement and conversions globally. With expertise in tailored social media campaigns, platform-specific content, and strategic brand building, DigiSparc consistently delivers results. Our dedication to cultural and regulatory understanding ensures impactful campaigns across diverse markets.
Diverse Target Audience
With a focus on four countries—Australia, the Philippines, Nepal, and Bangladesh—the campaign had to resonate with students from distinct cultural backgrounds and educational expectations. Crafting messaging that appealed to each audience while maintaining brand consistency was key.
Platform Optimization
Each social media platform (Facebook, Instagram, TikTok) has its unique engagement style. DigiSparc needed to create content tailored to each platform's strengths, ensuring it would reach the right audience segments and maximize impact.
Achieving Enrollment Targets
Given the competitive nature of the education market, DigiSparc had to ensure campaigns were not only engaging but also conversion-focused to meet enrollment goals within set timelines.
