Explore the Project

In a world grappling with the unknown challenges of the COVID-19 pandemic, DigiSparc stepped up to partner with the Indian Support Center in Sydney, Australia, under the directive of NSW Health. Together, they embarked on a mission to educate and guide citizens of Australia on vital health protocols, creating a historical impact through a series of successful awareness campaigns. DigiSparc harnessed the power of digital marketing to deliver multilingual outreach that resonated across cultural boundaries and empowered the Australian public with essential information on navigating the pandemic.

Campaign Overview: Addressing Unprecedented Needs

The global pandemic demanded rapid and efficient communication, especially as guidelines for safety, health protocols, and vaccinations constantly evolved. Understanding the critical nature of their role, DigiSparc and the Indian Support Center collaboratively designed and delivered four strategically phased projects. These initiatives focused on increasing awareness through educational content, clarifying dos and don’ts during the pandemic, and offering step-by-step guidance on safety practices. Given Australia’s multicultural demographic, DigiSparc ensured that each phase of the campaign reached diverse communities in their native languages, making the information accessible and relatable to all.

Multi-Language Digital Outreach: Breaking Language Barriers

With the Australian community representing numerous linguistic backgrounds, DigiSparc developed tailored content in multiple languages, bringing inclusivity to the forefront. Through social media platforms like Facebook, Instagram, and YouTube, DigiSparc launched highly targeted and culturally-sensitive posts and videos, which were designed to resonate deeply with audiences, encouraging them to adopt safe practices and stay informed. From educating about mask-wearing to social distancing and sanitization, DigiSparc’s language-specific campaigns bridged the communication gap and ensured everyone could access vital health updates.

Engaging Google Ad Campaigns During Vaccination Rollout

When Australia began its vaccination efforts, timely and accurate information was critical. DigiSparc spearheaded Google Ad campaigns focused on vaccination days, creating real-time awareness that encouraged higher community participation. These campaigns provided timely reminders and essential facts about vaccine availability, safety protocols, and the vaccination process itself. The strategically placed ads reached thousands, encouraging citizens to make informed health decisions during these critical stages of the pandemic response.

A Historic First in Australia’s Pandemic Response

In an unprecedented feat, DigiSparc, in collaboration with the Indian Support Center, marked the first time in Australia’s history where a digital outreach program of this magnitude was carried out in partnership with a community organization. By delivering a multi-language, multi-platform campaign, DigiSparc and the Indian Support Center left an indelible mark, fostering trust and unity during one of the most challenging times in modern history. The campaigns not only informed but empowered Australians to face the pandemic with greater resilience and awareness