Project Information
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Telecom Services Company
Transforming Project Management
3rd Feb 2020
APAC
DigiSparc's Digital Marketing Success for AirBird in European Markets
AirBird, a leading smart indoor air quality monitoring brand, sought to expand its footprint across the European market. Their goal was to increase brand awareness, drive traffic to their eCommerce platform, and boost sales in Denmark, Austria, Germany, Sweden, and the UK.
DigiSparc, with its expertise in digital marketing, partnered with AirBird to create and execute a highly targeted multilingual marketing campaign. By leveraging regional language advertising, audience targeting, and local SEO strategies, DigiSparc successfully amplified AirBird’s online presence, leading to increased website traffic and higher conversion rates.
The Challenges Of Project
- Regional Language Barriers: AirBird required a multilingual approach to effectively connect with customers in different European regions.
- Diverse Pricing & Market Segmentation: The product had different pricing models across countries, requiring strategic pricing-based campaigns.
- Local SEO and Cultural Relevance: Understanding local search behaviour and trending keywords was crucial for organic reach.
- Platform-Specific Strategy: Tailoring campaigns for Google Ads, Facebook, and Instagram to optimise engagement and conversions.
DigiSparc's Approach
Google Ads Strategy: DigiSparc designed and executed geo-targeted Google Ads campaigns in German, Danish, Swedish, and English, ensuring maximum relevance for each audience. This included:
- Search Ads: Optimised keyword bidding for top search placements.
- Display Ads: High-converting visuals tailored to regional preferences.
- Retargeting Campaigns: Engaging users who previously interacted with the website.
Social Media Advertising (Facebook & Instagram):
- Created highly localised ad creatives with region-specific messaging.
- Used audience segmentation to target potential customers based on behaviour and interests.
- Implemented A/B testing to refine ad performance for maximum ROI.
Local SEO & Website Optimisation:
- Conducted in-depth keyword research with the help of native translators to identify high-impact search terms.
- Optimised meta descriptions, headers, and website content for local search visibility.
- Developed bilingual landing pages with culturally relevant content to boost engagement.
Data-Driven Performance Optimisation:
- Monitored real-time analytics and made bid adjustments for cost efficiency.
- Implemented conversion rate optimisation techniques to enhance the eCommerce user journey.
Results & Impact
✅ Huge Surge in Online Visibility – The campaigns generated an 85% increase in website traffic across targeted regions.
✅ Higher Engagement & Lead Generation – Social media engagement saw a 120% increase, with a 40% uplift in lead conversions.
✅ SEO Success & Organic Growth – DigiSparc’s local SEO efforts resulted in a 75% increase in organic search visibility.
✅ Improved Sales Performance – eCommerce conversion rates saw a 35% boost, translating into significant revenue growth for AirBird.
Key Takeaways
This project showcased the power of digital marketing combined with localised, multilingual strategies. The bilingual marketing approach allowed AirBird to establish a strong brand presence across multiple European markets, leading to a sustained increase in sales and customer engagement.
At DigiSparc, we take pride in delivering innovative digital marketing solutions tailored to international markets. Whether you’re looking to expand in a new region or optimise your current marketing efforts, we can help you gain the competitive edge needed to thrive in a global marketplace.
If you’re an organisation seeking expert digital marketing solutions, let’s connect and explore how DigiSparc can help you achieve your business goals.