Project Information
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Vocational Education and Training
Digital Marketing
25 MARCH, 2022
Australia
Expanding Education Horizons
In an era where quality education is essential and global reach is invaluable, DigiSparc partnered with Australian Vocational Education Trainers (VET provider) Australian Health and Management Institute to help expand their student base across Australia, the Philippines, Nepal, and Bangladesh. Tasked with attracting a diverse student demographic for premium vocational courses, DigiSparc launched a robust international digital marketing campaign tailored to each unique market.
To drive engagement and build brand awareness, we leveraged major social media channels, including Facebook, Instagram, and TikTok, creating engaging content that resonated with prospective students. The team also organised online webinars, creating interactive platforms for students to learn about available courses, program benefits, and career outcomes.
Through a mix of strategic social media campaigns, valuable informational sessions, and consistent brand messaging, DigiSparc successfully enhanced the VET providers’ brand visibility and drove significant student enrollments. This collaborative effort stands as a testament to DigiSparc’s expertise in international digital marketing and its ability to make education accessible to students worldwide.
Driving Global Engagement with Data-Driven Digital Marketing
DigiSparc specialises in developing targeted, multi-channel digital marketing strategies that enhance engagement and drive conversions worldwide. Leveraging our expertise in customised social media campaigns, platform-specific content, and strategic brand building, we consistently deliver measurable results. Our deep understanding of cultural and regulatory nuances ensures impactful campaigns across diverse markets. Additionally, we utilise Google platforms, including Google Ads, Google Analytics, and Google Tag Manager, to optimise performance and maximise reach.
Diverse Target Audience
With a focus on four countries—Australia, the Philippines, Nepal, and Bangladesh—the campaign had to resonate with students from distinct cultural backgrounds and educational expectations. Crafting messaging that appealed to each audience while maintaining brand consistency was key.
Platform Optimization
Each social media platform (Facebook, Instagram, TikTok) has its unique engagement style. DigiSparc needed to create content tailored to each platform's strengths, ensuring it would reach the right audience segments and maximize impact.
Achieving Enrollment Targets
Given the competitive nature of the education market, DigiSparc had to ensure campaigns were not only engaging but also conversion-focused to meet enrollment goals within set timelines.