DigiSparc is a digital marketing agency that provides a range of services to help businesses improve their online presence and reach their target audience. In this case study, we will explore how DigiSparc helped a leading poet expand his writing services, which were specialized in wedding readings, love poetry, anniversary poetry, and funeral poetry.
Client Background
The client, Mr. John, is a renowned poet who has been writing poems for over a decade. He has published several books and has a significant following on social media. Mr. John’s poetry is particularly popular for its emotional and heartfelt themes, making it ideal for special occasions like weddings, anniversaries, and funerals.
Problem
Mr. John approached DigiSparc with a problem. Although he had an impressive portfolio of work, he was struggling to expand his business and reach new clients. He was aware that the demand for his specialized poetry services was high, but he was not getting enough inquiries.
Solution
DigiSparc began by conducting market research to identify the target audience and understand their needs. We discovered that there was a high demand for personalized poetry that reflected the unique experiences of individuals and couples.
To help Mr. John expand his business, we developed a comprehensive digital marketing strategy that included the following steps:
1. Website Design and Development:
DigiSparc designed and developed a new website for Mr. John that showcased his portfolio of work and highlighted his specialized services. The website was optimized for search engines to improve its visibility and attract new clients.
2. Search Engine Optimization:
We conducted a comprehensive SEO audit of Mr. John’s website and optimized it to improve its ranking on search engines. We also created new content that included targeted keywords to attract clients searching for wedding readings, love poetry, anniversary poetry, and funeral poetry.
3. Social Media Marketing:
We created a social media strategy that included targeted advertising campaigns on Facebook and Instagram. We also created a content calendar that included regular posts and updates to engage Mr. John’s followers and attract new clients.
4. Email Marketing:
We developed a targeted email marketing campaign to reach out to Mr. John’s existing clients and promote his new services. The campaign included personalized emails that highlighted his specialized poetry services and offered exclusive discounts to clients who referred new business.
Results:
As a result of DigiSparc’s efforts, Mr. John’s business expanded significantly. His website traffic increased by over 50%, and he received a significant increase in inquiries for his specialized poetry services. His social media following also grew, with over 10,000 new followers on Facebook and Instagram. Furthermore, his email marketing campaign generated a 25% increase in referrals from existing clients.
Conclusion:
DigiSparc’s digital marketing strategy helped Mr. John expand his business and reach new clients interested in his specialized poetry services. By designing and developing a new website, optimizing his content for search engines, implementing social media marketing, and developing an email marketing campaign, we were able to increase his visibility and attract new clients. Mr. John’s business continues to grow, and he is now one of the most sought-after poets in the wedding, love, anniversary, and funeral poetry niche.